Problem Create a new supplement brand from scratch, naming to packaging, that stands out on pharmacy shelves while communicating high quality and strong scientific research.
Creative Thought Process (1) Develop naming directions and define the brand meaning, arriving at Molyco (molecules + co.) and the claim “le molecole del benessere” (2) Design and iterate the logo and visual system through six explorations, selecting an interconnected, rounded language that feels scientific yet accessible (3) Build a color-coding system to distinguish product areas and clearly highlight use cases (cuore & pressione, benessere, integratori speciali, intestino e stomaco)
Result A cohesive brand system centered on molecule-inspired graphics, applied consistently across packaging. In-pharmacy packaging and product displays aligned with the new identity, reinforcing visibility and credibility at point of sale.
Team 63DE-SIGN SRLs
