Problem Define who C.A.M.P. truly is. Transform a disconnected logo (a misidentified husky) into a brand reflecting its heritage, mountain roots, and technical expertise.
Creative Thought Process (1) Identify the brand’s core: crafted in Italy since the mid-1800s, based in the mountains, and built for work and sport. Roots first. (2) Design a new logo and system inspired by the view from Premana, merging peaks and vertical forms to convey reliability and aspiration. Mountains and skyscrapers. (3) Apply the branding across advertisements, social media, website, and packaging; create a detailed brand guide for consistent global use. Consistency breeds trust.
Result A brand positioned for future innovation, honoring its origins while signaling technology and quality. Internal and external culture shifted, everyone now understands who C.A.M.P. is and where it is going.
Team 63DE-SIGN SRLs for Periskop
