Problem Transform Marsala from a cooking ingredient to a sophisticated sipping wine, highlighting its complexity and heritage.
Creative Thought Process (1) Learn the craft firsthand, private tours and interviews with the master Marsala maker with 20 years of expertise. Education first. (2) Translate nuances of aging, storage, and flavor into clear infographics for consumers. Visual storytelling. (3) Differentiate blends through unique identifiers, angels’ share tracking, movement through the cantine, and foil coding. Every bottle tells its own story.
Result Marsala is now perceived as a contemplative, premium wine, not just for cooking. First edition sold out, older blends sold for hundreds of euros, and subsequent years maintained high demand with special orders internationally.
Team 63DE-SIGN SRLs
For the Florio Marsala Exclusive line, bottled in satin-finished black glass with screen-printed graphics, we designed collectible packaging that conveys the unique story of the Marsala inside, accompanied by a book that guides the reader through Florio’s signature production process.
Per la linea Exclusive dei Marsala Florio, imbottigliata in vetri neri satinati con la grafica in serigrafia, abbiamo studiato un packaging da collezione che riportasse la storia unica del Marsala contenuto e un libro che aiutasse a capire il percorso di lavorazione a firma Florio.
