Problem Introduce a completely new organic product to the market, building trust and desirability from zero while communicating a no-bullshit, high-quality philosophy rooted in Italian production and ingredients.
Creative Thought Process (1) Define the name together with the founder, blending oil and Alia into Olalia simple, personal, and memorable. Meaning first. (2) Explore bold, expressive identity directions before settling on a more balanced system that pairs strong typography with a smooth, wave-like logomark. Contrast with control. (3) Translate the brand into packaging, designing a single-label solution where the cover attaches to the main label: practical, sustainable, and cost-efficient. Design that works.
Result A distinctive label and packaging system defined by bold colors, clean hierarchy, and a fresh Mediterranean identity. A market-ready product now available in limited quantities on Amazon and in select pharmacies.
Team Independant
