Problem Improve a low-quality, confusing catalog that wasted the sales team’s time and underrepresented the wines’ value.
Creative Thought Process (1) Secure a high-quality, cost-effective printer to elevate the physical product. Print with pride. (2) Organize wines by region, brand, and market; design a unique tab system for rapid navigation. Find it fast. (3) Refine layout and hierarchy, creating two versions: a detailed catalog for reference and a compact one for quick sales. Two catalogs, one bird.
Result A visually strong, easy-to-use catalog that the sales team actually loves using. High-quality printing achieved within budget, with custom tabs improving both usability and professionalism.
Team 63DE-SIGN SRLs
