Design a new sparkling wine label that fits seamlessly into Audarya’s existing range, defined by dream-like animal figures in human form, while introducing a fresh, sea-inspired, and youthful expression for a product they had never produced before.
Creative Thought Process (1) Research symbolic figures capable of blending animal and human traits, aligned with the brand’s surreal and narrative-driven language. Form with meaning. (2) Use AI generation to explore variations on the siren archetype, arriving at an octopus in human form, its tentacles becoming the flowing dress of a dancing figure. Classic, reimagined. (3) Refine the concept through hand illustration in Procreate and elevate the label with a color-changing ink that appears only when the wine reaches optimal drinking temperature. Beauty meets function.
Result A distinctive label that integrates naturally into the Audarya range while standing out through premium illustration and innovative printing techniques. A new spumante identity successfully launched and presented at Packaging Première 2025, positioning the product as both accessible and elevated.
Team 63DE-SIGN SRLs
Check out the article from Packaging Premiere written on this project | Leggi l'articolo publicato da Packaging Premiere per questo progetto: Auroflex presenta Audarya Sparkling Wine Label ad Avant-Garde 2025
